Font choice is an essential part of logo design – the right font can amplify both the strength of your logo and your brand. Fonts bring a personality and a voice so a good typeface will engage your customer – and your brand will be remembered. See how to choose a font for logo here…

alphabet A letterThe Basics

Before you choose your font it’s a good idea to do a little background work – take a look at your competitors to see beyond what’s standard. Explore different styles to avoid being simply ordinary. Also be mindful of space as too much can make the logo seem disjointed, and too little will appear cramped.

Keep it simple and strong to ensure that your logo looks good on any size and surface – you may need to enlarge it for banners or reduce it for pens – a logo with a clean font is easy to reproduce
across a range of products.

As a font makes your brand memorable and recognisable you need to choose one that reflects your company – whether that be serious, playful, or traditional. Take into account the product or service that you’re offering to be able to identify your target audience – and highlight your attributes.

The Styles

Brand fonts can be divided into four main categories:

Serif

Serif fonts have a ‘serif ‘ at the end of the letters created to give the appearance of a line below the letters to ease reading in large blocks of text. These fonts are classy and high-end and are most suitable for books, brochures, and fine print as they’re very legible. Professional businesses select serif fonts to inspire reliability, trust, and respect.

Sans-Serif

These fonts come without the feet that seriffed fonts have and are ideal for general readability and work well in lower resolutions – making them perfect for digital use including websites. Any project will benefit from the modern, clean look that is neutral and minimalist.

Script

Script fonts look as if they’ve been written with a pen – communicating creative thought and elegance. There is a vast range of script fonts available which are decorative and can be very feminine. However, they can be less readable so its important to ensure that your logo will be legible – not advisable for long paragraphs of text.

Decorative / Modern

Highly stylised fonts are lots of fun but need to be left to trained professionals – and aren’t suitable for body text or secondary fonts. Styles can range from futuristic to Gothic and are often very flashy, so need to be used intelligently. Modern fonts are straight new-styles that represent decisiveness, elegance, and progress.

Font Combinations

Sometimes two fonts may be needed to create your perfect logo – combining will have one as your main font with the other being more secondary. You’ll need to choose a contrast which is the key to the good typographic combination – yet still, need to ensure that the chosen fonts are complementary. Fonts are really powerful when used in opposition and support of other fonts – especially ones that provide that contrast.

Brand Fonts to Avoid

Remember that the most important point is to select fonts that are clear and legible – and that seems classic and tireless. Beware of choosing those that are closely tied to another brand – they may be illegal to use.

Your Couture Stationery House

When you need an experienced design team to help you with the best fonts for logos Papyrus Design have the experts for you. You’ll be involved with the entire full branding development including logo design and a corporate brand style guide. The designers will work with you to create the results that match your vision, and ensure your company’s marketing stays cohesive across all platforms.