Graphic design plays a huge part in building your company – incorporating personality and symbolism. The logo of your brand and it’s immediate visual identity is instantly recognised by the use of colour – this can affect how your customers feel and actually increase the number of clients that remember you. Therefore it’s really useful to know colour meanings and branding – see how to choose the right logo for your business here…

The Colour Palette

Studies have shown that colours of logos represent different feelings – take a look at a sample of corporate colours and their meanings:

  • Red is exciting, energetic, passionate, and dangerous! This bold and lively colour symbolises confidence and power
  • Orange sends a message of activity and energy and is associated with youthfulness and adventure. It’s most suitable for fun and vibrant, energetic brands
  • Yellow promotes optimism and happiness as it’s the colour of sunshine! It communicates joy, energy, and friendliness
  • Blue says calming and trustworthy and works well in any corporate context for a more serious design. It’s a favourite colour for companies that want to convey reliability and dependability
  • Green has two very common meanings: one being wealth and finance, the other nature and the environment. It represents plant life, growth, and a sustainable environment as well as representing prestige and stability
  • White represents innocence, purity, and perfection, and can be used by designers to convey a clean and modern simplicity. Branding with white will be minimalist and straightforward

Multiple Colours

The best logo colour combinations are either in similar hues such as purples and blues – or accent colour with major contrasts. Surveys have indicated that women prefer soft colours with shades mixed with white – whilst men prefer stronger tints and colours mixed with black.
Contrasting a bright colour such as gold foil for a touch of luxury, or combining it with white for a bold and simple statement makes black a colour to be taken seriously representing power and mystery.

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Choose Your Font

Finding the right font is also an essential part of the design – there are three main types to choose from:
Serif: traditional and classic – also trustworthy but can seem a little outdated
Sans serif: clean and modern with a fresh and readable outlook
Script: fits really well with a creative and elegant persona – but can be a bit tricky

Your Stationery House

Experienced designers from Papyrus Design will work closely with you on your project to ensure your brand will stand out in the marketplace. Logo design is just one of their specialities – and your personal designer will take your ideas and create an end result that matches your needs perfectly