Behind every brand’s visual campaign is a graphic designer – creating concepts that inspire and inform customers on posters, billboards, packaging, and marketing material. Communication design is the art and practice of planning and projection of ideas with both visual and textual content – the form can be physical or virtual and include images, words, and graphics. So what does a graphic designer do? Read on…

What Does A Graphic Designer Do? Papyrus Design Explains

The Skills Needed

The ability to design visuals that are striking and attention-grabbing is essential – with additional experience of web design, colour theory, and typography. Due to clients often being indecisive and changing minds you’ll also need to be flexible and able to make any necessary adjustments as you go.

Familiarity with design software such as Photoshop, Illustrator, and In Design is needed – and staying on top of design trends an advantage. Regularly using different techniques allows you to keep design skills sharp – studying and earning extra qualifications will make you an invaluable asset, and strengthen your portfolio.

Research has shown that top transferable skills include creativity, communication, attention to detail, ability to collaborate, and being deadline-driven. Top technical skills cover Adobe Creative Suite, typesetting, website design, packaging, and social media.

Your Guide to Graphic Design

Graphic designers create a story in a visual way to support a brand image and generate emotion. The ultimate goal is to use images to accomplish the most pleasing and impacting solution. Intuition will allow you to translate a verbal idea into a powerful visual presentation through art and design skills – communication and efficiency.

Graphic designers work with clients to determine the scope of any given project – followed by the conception of a design and a creation of visual elements that support the brand and satisfy the customer requirements. You don’t need to be great with drawing or have an undergraduate or postgraduate degree – just a portfolio, visual thinking skills, and be able to specialise.

On a practical level, you’ll be required to connect with clients, understand their needs, and work as efficiently as possible to provide complete customer satisfaction.

Papyrus Design Art Works

The Graphic Design Workplace

The three main settings for graphic designers creating skills are:

  • In-house
  • Agency work
  • Freelance

An in-house designer is employed by a company to produce materials for them specifically – this job will have the benefits of stability and predictability that may be needed. There will be much collaboration as work will often be part of a supervised group with art directors and account managers serving as a liaison between the client and the design team. Many large organisations have in-house design teams – including publishers, banks, retailers, government departments, and universities.

Agency graphic designers will be able to use different creative styles dependant on the type of project involvement – often specialising in particular design concepts such as logo or digital illustration. Work is carried out for a range of clients and covers advertising, corporate communications, and general graphic design.

Freelancer graphic designers can build up a client base and boost income – managing workloads and customers on a self-employed basis. Gaining experience is vital to build a portfolio, and travel may be needed to meet some clients – work is often carried out in a shared open-plan design studio, or from home. It’s recommended that a website is created to show off any work – particularly if you specialise in a field such as packaging or magazine design.

Graphic Design Opportunities

You can easily establish a career path after studying graphic design – specific duties are highly dependent on the work environment and the areas of specialisation. Take a look at just a few options on offer:

  • Content Developer – creating written, graphical, or other multimedia content depending on your brief
  • Web Designer – generating graphics, layouts, and pages for websites
  • Logo Designer – inventing visual expressions of an organisation’s key messages and identity design
  • Visual Image Developer – forming images and designs through 3D modelling, photography, and image editing
  • Package Designer – producing packaging for marketing in terms of both design and physical construction
  • Art Director – manage and coordinate between illustrators and production artists to ensure projects are completed in time and meet all customer requirements
  • Creative Director – you manage a team that creates visuals for product branding, advertising, and campaigns

If you need a professional graphic design service call Papyrus Design Today!

Get an Experienced Design Team

When you need help with personal design projects, invitations, event stationery, or corporate work, without becoming a graphic designer, simply get in touch with Papyrus Design – a Melbourne based studio specialising in custom print projects tailored specifically for your needs.

You’ll be provided with a consultation to discuss your ideas, specifications and deadlines – followed by a quote and payment information based on your talk. Your designer will propose styling concepts and after any refinements, the finished designs will be sent for your final approval – the project will be produced and assembled with arrangements then made for collection or delivery. It’s as simple as that!