Visual Identity – using a brand name to communicate a consistent message about the services and products delivered by a business. Here the visual elements act as the face of the brand to represent the company personality on business cards, corporate stationery, and much more.
Publication – communicating via public distribution this specialist form of graphic design can be used to create layouts with carefully chosen typography and related artwork. This can be used for:
- Books and magazines
- Newspapers and newsletters
- Catalogues and directories
User Interface – processing interfaces to make them easy to use and provide a user-friendly experience. By focusing on the visual practice of using a desktop or mobile apps, or games, for example, this user interface graphic design option can also be used for web page and theme design.
Motion – creating graphics that are in motion includes animation, imagery, and online media. This relatively new speciality can be found across all digital platforms including TV adverts and trailers, presentations, promotional videos, and video games.
Packaging – developing and creating print-ready files for packaging allows direct communication to potential customers, making this form an extremely valuable marketing tool. Packaging used for protection, storage, distribution, and sale all fall under this category.
Environmental – connecting people to places by improving experiences – and making spaces more interesting and informative. Examples of environmental graphic design can be found in:
- Signage and wall murals
- Event and conference spaces
- Museum exhibitions
- Interiors of retail stores
- Office and stadium branding
The Graphic Design Process
Graphic design process requires the right tools. See a list of essentials below…
- A sketchbook to record ideas and rough drafts
- A computer
- Recommended software such as Adobe Photoshop, Illustrator, and InDesign
A graphic designer also needs ideas and inspiration to work on paper first and then use the computer to bring these concepts to life. As the internet is increasingly used for fast and easy services this is just one of the reasons why graphic design is important. Understanding how to create visually compelling graphics is key – as this increases marketplace potential.