Business stationery definition is every piece of paper that your company uses to communicate with its clients and associates. That incorporates letters, envelopes, invoices, business cards, and presentation folders, for example.
The importance of business stationery is huge – demonstrating professionalism and attracting new clients as it pitches the company image – and informing customers that the business is trustworthy and legitimate.
What is the business stationery every company needs? Read on…
Business Stationery Terms and Definitions
What is business stationery? Stationery is a noun that refers to commercially manufactured writing materials and office supplies. Stationery items can include highlighters and pens, rubber stamps, staplers, erasers, paperclips, and much more.
Business stationery used for branding and promotion can include:
The Value of Business Stationery
Image plays an essential role in the success of your business – it’s a major factor for you being able to communicate with both existing and potential clients. And one of the most important tools used to create this image is your business stationery.
Your company brand will be defined through your stationery – ensuring co-ordination throughout the range will keep it consistent and easily identifiable. Communication on business stationery is often the first impression – so it needs to be memorable, high-quality, and reflect your company policies.
Conveying Your Company Message
Business stationery elements should be consistent with all other segments of your branding strategy. Remember that it’ll be used as an initial introduction to your company – or to promote your brand identity. It’s essential that your design is effective. And you can make sure this happens by following these guidelines:
Keep it simple
Avoid unnecessary clutter and keep the design clean and basic allowing for focus to be on content and brand awareness. Make sure design elements follow from page to page – and that the quality and feel of the paper is superior. The stock and colour of your business papers need to be in keeping with your business – simple and professional.
Provide contact information
Listing your contact information is a must. You should include:
Company name, address, and telephone number
Consumer emergency helpline
Email and website addresses
Fax number if applicable
Social media such as Facebook and LinkedIn
Include headers and footers
Locate vital elements here, including ways to contact you, using the same style that’s on all of your company material. This allows clients to recognise your brand as it denotes professionalism and effectiveness.
Incorporate your company logo
This is an essential element of custom business stationery as it catches attention and plays a significant role in brand identity. Make sure your logo reflects the nature of your business – in this way customers will immediately associate the logo to the brand and remember it.
Add a catchphrase
Slogans are proven to attract business associates and potential customers. Choosing a suitable phrase that depicts the mission and vision statements of the business will quickly identify your brand. Having the catchphrase printed on your business stationery will create an outstanding image for your company.
Mention your year of establishment
This can be easily overlooked but mentioning the year the business was founded helps develop confidence and boosts the brand. When your business has been thriving over many years this indicates products and services of the highest quality. If your business has been successful for at least three years you can capitalise on this element by including it on your business stationery.
List certification details
If your company has achieved certifications from international agencies you can easily weave them into the design of your business stationery. It creates a real impact on customers and business associates implying that your products and services meet or exceed the standards that are needed to compete in the worldwide market.
Contact the Professionals
By getting in touch with a couture stationery house you’ll be able to talk to a business stationery design specialist without any further obligation. Your ideas will form part of the creative process. And you’ll have a say in every procedure involved in the production of your business stationery.
Your uniquely customised business stationery will be guaranteed to stand out in the market place as soon as your concept is designed and printed. You’ll be showing business professionalism and enhancing public visibility – all meeting your business needs and desires.