A small card with your name, occupation, and business address used to be the basic means of identifying you and your connection to your trade. Today business cards are one of the most effective networking tools promoting your services with compelling designs and colour combinations.

This brand extension is the foundation of conveying who you are and what you do. Key details displayed in a memorable way encourages interest and generates sales. See what to put on a business card here…

A Step-by-Step Guide

A business card needs the following vital features:

  • Your preferred name and the name of the business
  • Contact information – telephone number and email address – keep it direct
  • A business definition – photographer, tutor, decorator
  • Website URL – fundamental network identification that’s short and easy to type
  • Social media profiles – be strategic and list your preferences

Your Business Identity

Your business card logo needs to convey a visual representation of your company and what it stands for. A logo can quickly grab attention and communicate core values. As an introduction to potential clients, this first impression will set the stage for your business story.

Business card example

Logos are a point of identification. And will instantly connect to what services your company provides. There are basically three types of logo that can make your company look professional and honest:

Symbol– this is a business card image that represents your business. It could be an abstract form or a shape. You’ll need an image that’s easy to understand and sharp for a small size. And it needs to communicate exactly what you want to say in a visual way.

Monogram or letter mark– this is a composition of the initials of your business arranged creatively. Abbreviating long business names is a consideration.

Written name– this is commonly known as a wordmark such as Visa or Google and is a written representation of your brand.

A logo is the first thing that potential customers look for in brand communications. And is a vital part of building a successful business.

More Creative Ideas

Business card information needs to be balanced and eye-catching. Choosing high colour designs that incorporate your logo with bright complementing colours is a sure way to remain memorable. Opt for quality card with coloured edges to stand out from the crowd.

Textured finishes like foiling or letterpress make the most of a tactile design. The raised quality of the letters on the business card leave lasting impressions.

Be original and imaginative – music industry business cards could be designed like a digital turntable for example – simply give people a reason to contact you.

Creative business card

Use the reserve side of your business card to great effect too. Why not imprint a map with your location to give a guide to where you are? And with your physical address also listed you’ll be easily found.

The typography should be easy to read and needs to create a design that’s simple to understand. Don’t make it too small – increase the size of your business name and the service you provide. And offer a promotion code for a certain product so that you can measure the response.

Less Can Be Best

Don’t include your personal email address – this is unprofessional and unnecessary. Keep all personal information private. And there’s no need for a QR code.

Don’t overstuff the information on your business card – remember that the white or empty space plays an important part in the overall appearance. Your card needs to clearly communicate all you want it to without too much design.

Make sure that your card is checked for any typing errors – this can be a major problem affecting people contacting you.

Business card with empty space

Additional Printing Tips

Bear in mind that when your business card is printed there are technical tolerances involved. And you’ll need to keep your text and images between the very edges of the card – known as the bleed line –and the borders where the cuts will take place – known as the safety line.

Background colours and designs will need to extend to the edge, whereas the important information needs to be within the safety line or it’ll be cut off.

Meet Development Branding Experts

Take the stress out of making your brand stand out in the marketplace – enlist the help of design specialists – and get the advice and support you need. Using your ideas and values you’ll get business cards exclusively tailored to your requirements. With a uniformed theme throughout your paperstock, your entire brand will be inspirational.